GEO — Generative Engine Optimization
Don't just get found by AI — get recommended by it.
Where AEO secures a place in the answer, GEO goes one step further: it shapes how generative models describe you and why they pick you. This is brand positioning inside the AI's understanding.
Models read content, compare sources and form a view. GEO influences that process by making information about your brand consistent, fact-rich and quotable across the whole internet.
Does this sound familiar?
This is exactly where most businesses get stuck.
What does it give your business?
How this service affects your revenue — specific and measurable.
Winning the AI's choice
When a user asks «which one should I pick?», the AI puts one option forward. GEO tilts that choice toward you — the most valuable visibility point that exists.
Control over your brand story
You shape the words AI uses about you: strengths, specialisation, results. Instead of a random or outdated description, your own positioning is what gets said.
A shorter path to the deal
A customer arriving on an AI recommendation has already chosen. They skip the comparison stage and move straight to negotiation.
Investing in tomorrow's channel
Purchase decisions made through AI grow year on year. The source base built today becomes a cheap, stable customer flow tomorrow.
What's included?
Who is it for?
How we work
You know exactly what happens at every stage.
Diagnostics
We collect descriptions of your brand and competitors across several generative models and identify the gaps.
Positioning
We define the key messages AI should be conveying and back them with verifiable facts.
Source building
We publish consistent, fact-based, quotable content on your site, in external publications and directories.
Monitoring and reinforcement
We re-test model responses regularly and fill remaining weak areas with new content.
Frequently asked questions
How is GEO different from AEO?+
AEO is about appearing in the answer (visibility); GEO is about how you're described and recommended within it (position). They work best together, so we usually build them as one strategy.
Can you really influence what AI says?+
You can't instruct a model directly. But models read open sources, and the quality, consistency and volume of information there directly shapes the answer. That's the part we manage.
How long does it take?+
First shifts appear within 1-3 months; a stable position forms over 6+ months, depending on how model knowledge bases refresh.
Does this replace SEO?+
No, it complements it. SEO provides the technical base and traffic; GEO builds reputation at the AI layer. Both rest on the same foundation.
Ready to discuss your project?
Get a free consultation — we analyse your business and propose a concrete strategy. We reply within 24 hours.